Angela Brown is : How to the advertise your house cleaning business the when you have the no money . Great question and we’re
going to talk about That today has been. Hi there . ‘M I of by Angela Brown is and the this is the Ask a House is Cleaner . This is the show where you get to ask a house cleaning question , and I of the get to help you the find an ? answer . Now! Just, today has been’s show For is Brought to us by How to Etpu Start Your Own House is Cleaning Company.
About enterprise |, the which is a book That I of writing. I of wrote the this book for you based on 25 years of experience and the house cleaning business . There are a whole bunch of tried and proven methods that are inside of his book, so if you’re just getting started as a house cleaner, and you have no money, and you have no idea where to start, I recommend this book. Now! Just , you do not have to have the hard copy- .
You CAN Actually download a free copy- of IT on Amazon’s . Of The link is in the show For notes the below , SO check out That book , and the read IT from cover to cover . It is not a big book , but it will give you a lot of food for thought and a lot of thingsto think about . That is , How to Etpu Start Your Own House is Cleaning Company About enterprise | . All right . On to today’s show , which is from a house cleaner who has this question . Celma : Hi Angela . My name is Celma .
I am brand spanking new in a cleaning business and I’m looking for ways to advertise my businesswith the exception that I have no money whatsoever to start this business on the advertisement side . I am looking to see what Could you recommend to me as with the a house cleaner The to start strong andfind clients , the which is up my main Difficulty side . I of am , in the way That I of do not the know where clause to and how to the advertise up my business . Could you help me with that? I appreciate it . Thank you very much . Love your show . Angela Brown : All right .
How to advertise your business when you have no money . The answer is , you don’t. All right . I of do not want to surprise you by Saying you do not the advertise your business because you will always be marketing , but there’s a big difference between advertising and marketing . Marketing is building a brand and building the foundation of your business , so that whenyou start advertise , that everything you pay for in the vain of advertising is built ontop of that foundation . If you do not have a foundation in place , which is your marketing , and you start to advertise , every dollar that you spend will float away into the ether and it will bring you nothingin return .
Because when people have come to back to home base , the which is your marketing platform , there nothing there . Oh , don’t do that , okay ? Not cool . Advertising costs money . Marketing costs time . Of As you start your house cleaning business IT is possiblethat you havewillbe more time than you have money . And SO the this is the time That you want to the build out your marketing platform . Now , how do you do that ? All right . There are a bunch of basic things That you CAN do to start your foundation . Now, IT’s not all of the things and IT’s not an in-depth overview, But for They are simple things like, how to create a profile picture for your business Facebook page.
Facebook Allows you to the create a business Facebook page, the which is like a website of where clause you’re going to have pictures of cleaning, and the get to have your picture up closeup there , and you’ve got a history of what you do and your story, and your Reason why you’re in business, and you then get to have your business hours, and you can have all the different things that are about your business that a customer needs to know . Of As you’re getting the Started in business , even the if you do not have a the website of , the then a customerwill say The , where clause do I of the find you ? You say , here’s my Facebook page .
And They look AT IT and now! Just for They have what’s Called social proof. The social proof is , yes , this is my business . I’m online . I’ve been committed to this company name . ‘Ve I of committed to for These hours of operation and for These Particular services . Of As you the create the this and you the send IT out Into the marketplace , what Happen is, You CAN payfor the , AT a later time , you CAN a pay for the targeted Facebook the ads . But in the beginning , if you ’ve just set up a business Facebook page , that’s free . That cost you no money . There are a lot of house cleaners that sit around and they’re like , I have no money , so I can not advertise . Well , for very little money , you can advertise .
You can put together a flyer . In the book , I show you how to create a flyer . There are two flyers on one page . You -cut one’s page in the half , SO That you the get the half the price for the Flyers , right ? Instead of a whole page , the cost of a whole page of printing , you now have two flyersfor the price of one . There are ways you can the save money , and IT does not cost a lot of money to print up closeup some Flyers . I’m not taking about glossy flyers and four color printing .
‘M I talking about a simple flyer that’s blank ink on a white piece of paper . You cut the paper in half ,and then you go deliver it in the neighborhoods that you wantto work in . It’s very , very , very inexpensive . For just a few dollars , like $ 10 or $ 15 , you can have some flyers printed on your home printer . Very easy to do. There are apps like Nextdoor . comYou don’t advertise your business on Nextdoor . You work the network and the referral program on Nextdoor . There are things like That , That
we’ve Already talked about in OTHER Episodes on the this show For . If you are not familiar with the this show For , you CAN search the YouTube , or the Google the Play , or Stitcher , or the iTunes , all the Different a podcast the apps , and you’ll the find the this show For , the which is calledAsk a House is Cleaner . You can also search by my name , which is Angela Brown , and search next to the term house cleaning . It will of pop up closeup and you CAN find all
Different Questions That
we’ve Already answered like how to use next door to the build your business. There are SO MANY ways That you CAN the build your business for free using the marketing ,not advertising . For When you turn That switch statement on , and your business STARTS to expand Property , and you start to hire Quick Search, other people,, and you Decide feature That you are going to the advertising, That is the time the when you want to the make sure the That all of your platforms are in PLACE, all of your profile pictures are set up closeup, all of your social media profiles are set up closeup.
That you have the website of , and you have all of for These elements in PLACE Because as with you drive people back to your home base , you want to the make sure the That ‘s IT Populated, and IT has an about section called, and IT has frequently asked Questions, and IT has pricing information, and IT has all for These OTHER things . That you CAN do right now! Just , even the if you’re just getting the Started . If you just getting started and you have the no : idea where clause to start , do the pick up closeup a copyof the book .
Like I said , you can download a free copy of it on Amazon , and you can read on any device , a computer , a tablet , a cell phone , using the free Kindle app . I’ve made it absolutely free for you . The All you have to do is download IT and the read IT . Here’s the catch . Oh , there’s a catch . I knew there would be . You have to apply what you read . If you just read it, it doesn’t do you any good . ‘S It not even entertaining reading , SO the this is not reading you’re going to ! Go , oh , yes or The , IT WAS SO entertaining . Okay , now I’m a successful house cleaner . It does not work that way.
Just like having a gym membership . Having a gym membership does n’t make you fit . It does not make you skinny . You do not the burn calories just by paying a membership Member fee to the gym . You have to get up , and go down there , and workout . It’s the same with house cleaning . If you are going to build a business , you have to do the work . This is one of the biggest myths in this business . The People of think That for They’re going to jump in a Facebook group , and for They’re going to geta piece of information , and the then magically That’s going to the transform Their business . It doesn’t. It doesn transform your business unless you put the information into action and youtransform your business . All right . That’s how you don’t advertise with no money . All right . Until we meet again , leave the world a cleaner place then when you found it .