It can be difficult to sell real estate in a buyer’s market. This is a market where the buyers have an advantage because the supply of property far exceeds the demand. Therefore, a buyer will have an upper hand in negotiations and a seller can easily be shortchanged. In such a market, it is important to have tips on how to sell real estate. These tips will make you a winner.
Table of Contents
Prepare The Property For Sell
No one will want to buy a house that is in a bad state. By properly preparing your property, you will increase its value and make it sell fast. People will be willing to pay a higher price if a property is in the right state.
- Update The Kitchen
The kitchen is the most important area in a house. The typical buyer will not fail to notice the state of the kitchen. You should do everything possible to enhance the kitchen area.
It is advisable to reface kitchen cabinets. It will be cheaper to reface rather than purchasing brand new cabinets. Countertops should also be upgraded. This will seriously boost the value of your home.
Anything white in the kitchen requires upgrading. The state of the kitchen plumbing must be examined and the necessary actions taken.
- Enhance The Smell
A property should appeal to all the five senses of the buyer if you want it to sell. One of those senses is the sense of smell. If there are bad smells, chances are that a prospective buyer will be turned off. Get rid of old cooking smells as well as the smell of cigarette smoke.
A few days before property viewing is done, all windows and doors should be left open so that fresh air can circulate and eliminate bad smells.
A good smell will make a house alluring. You can brew some fresh coffee inside a house to give it a unique aura.
- Declutter
Excessive stuff must be removed. Clear items that aren’t necessary, rubbish needs to be disposed of. Bulky and unnecessary furniture must be removed. However, during the de-cluttering process, you shouldn’t de-personalize your house. You need to buyers a particular lifestyle, that is why the property should have some personality.
- Paint
Before you list a property for sale, you should re-paint it. This will help to enhance curb appeal. Both the inside and the outside of the property should be re-painted.
First impressions matter. The first impression of your property will determine whether it will sell fast or it will remain in the market for a long time. A house that has been properly re-painted will attract attention from afar.
A properly done paint job can boost the value of a house by some percentage points. It can be easier to negotiate the price upwards if there are no traces of dirt, grime, and old paint. It is essential to choose the right paints. Painting should be done to highlight the architectural features of the house.
- Repair
Any area of the house that needs repairs should be repaired. If the ceiling is broken, it should be replaced with a new one. If there are plumbing problems, they need to be fixed before potential buyers start viewing the house. Electrical issues also require repairs.
Market Effectively
You can have the best property in the neighborhood. However, if you don’t market it effectively, it won’t sell.
- Use Emotional Storytelling
If you want to sell a property fast and at the right price, you should connect with the emotions of potential buyers. Emotionally storytelling will help you with that. Humans usually connect to stories.
- Virtual Tour
A virtual tour of your property will increase its marketability.
- Create An Irresistible Property Listing
This will increase leads. It will make people interested in your property.
- High-Quality Photos
Photos will be the number one selling point for your property. You need to hire a pro to take photos from different angles. The photos should be taken with sufficient lighting so that to highlight the smallest details of your property.
Establishing Trust
The way you present your property will determine how fast it will sell. Buyers will be interested in aesthetics. The way you present yourself also matters. Potential buyers want to be assured that they are purchasing from a reputable seller. A potential buyer wants to trust the seller before they can spend their hard-earned money. Therefore, establishing trust is important.
A property transaction can involve thousands or even millions of dollars. Therefore, trust is a core issue. No buyer in their sane mind will want to deal with a seller who comes across as shady. Such a seller can end up being fraudulent.
- Have an Office
If you want to sell real estate fast, your agency needs to have an office. The office shouldn’t be in a downtown location. Instead, it should be in an upscale place. The state of the office will determine whether or not a potential buyer will trust your business.
The office needs to be in a good state. It should be very organized and clean. If possible, there should be an office assistant.
- Have a Website
Buyers are more likely to trust a seller with a website than the one who doesn’t have a website. Nowadays, it is possible to have a website without spending much. On the website, you should have as much information as possible about the nature of your business.
A mobile-friendly website is highly recommended. Most people usually use their mobile devices to access the World Wide Web. The website should be elegant, functional, and user friendly. It should be possible to easily move from one part of the website to another.
- Have a Social Media Presence
Social media presence will boost the reputation of your business. It will show that you have nothing to hide. Past buyers can leave reviews and recommendations on Facebook. Some businesses also use social media for communication purposes. Your business should reply promptly to queries that have been posted on social media.
The Bottom-Line
Marketing your property effectively is half the job done. The other half involves preparing it for sale by ensuring it is in a good condition. Buyers also need to trust you. People usually choose sellers that they can trust. The way you present your business will influence trust levels.
